*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:24px}body{margin:0;background:#fbf8f3;color:#30262c;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.65;--ink:#442b3c;--accent:#623e55;--pale:#efe5e9;--line:#dcd3cd;--muted:#695e63}body[data-palette=cocoa]{--ink:#382e29;--accent:#654a3b;--pale:#eee4d9;--muted:#6b6059}a{color:inherit;text-decoration:none}button{font:inherit;cursor:pointer}a,button,summary{-webkit-tap-highlight-color:transparent}a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid #a17146;outline-offset:5px}img{display:block;max-width:100%;height:auto}figure,p,h1,h2,h3{margin:0}h1,h2{font-family:Georgia,'Times New Roman',serif;font-weight:400;line-height:1.07;letter-spacing:-.055em;color:var(--ink)}h1{font-size:clamp(46px,5.35vw,79px)}h2{font-size:clamp(36px,3.7vw,54px)}h3{font-size:18px;line-height:1.4;font-weight:500}em{font-weight:400;color:var(--accent)}[hidden]{display:none!important}.wrap{max-width:1320px;width:calc(100% - 112px);margin:auto}.preview{background:#eae7e2;border-bottom:1px solid #cfc9c1;color:#47403c;font-size:11px;letter-spacing:.08em;padding:9px 26px;display:flex;justify-content:space-between;align-items:center;gap:12px}.preview>div{display:flex;align-items:center;gap:12px}.preview a{margin-left:12px;text-decoration:underline;text-underline-offset:3px}.preview button{font-size:11px;letter-spacing:.03em;border:1px solid transparent;background:transparent;padding:4px 9px;display:flex;align-items:center;gap:6px;border-radius:30px}.preview button.active{border-color:#82766c;background:#fffaf3}.dot{height:10px;width:10px;border-radius:50%}.plum{background:#623e55}.cocoa{background:#654a3b}.announcement{background:var(--ink);color:#fffaf4;text-align:center;font-size:11px;letter-spacing:.12em;padding:9px 16px;display:flex;justify-content:center;align-items:center;gap:10px}.flag{width:17px;height:11px;background:linear-gradient(#65a5d2 0 33.33%,#202020 33.33% 66.66%,#fff 66.66%);display:inline-block}.header{height:96px;display:flex;justify-content:space-between;align-items:center;gap:24px}.logo{width:150px}.header nav{display:flex;gap:38px;font-size:14px}.header a:hover,.text-link:hover{color:var(--accent)}.contact-link{font-size:13px;display:flex;gap:24px}.hero{display:grid;grid-template-columns:.95fr 1.05fr;align-items:center;gap:54px;padding:36px 0 48px}.eyebrow{font-size:10px;letter-spacing:.18em;line-height:1.6;font-weight:600;color:var(--accent);margin-bottom:22px}.hero h1{margin-bottom:25px}.intro{max-width:435px;color:var(--muted);font-size:16px;line-height:1.85}.hero-actions{display:flex;align-items:center;gap:25px;margin-top:31px;flex-wrap:wrap}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:35px;min-height:52px;padding:14px 24px;font-size:13px;letter-spacing:.025em;transition:background .18s,transform .18s}.button:hover{transform:translateY(-2px)}.primary{background:var(--ink);color:#fffaf4}.primary:hover{background:var(--accent)}.text-link{font-size:13px;border-bottom:1px solid #aa929c;padding-bottom:4px}.family-proof{border-top:1px solid var(--line);margin-top:37px;padding-top:23px;display:flex;align-items:center;gap:15px;max-width:430px}.family-proof img{width:82px;height:58px;object-fit:cover}.family-proof strong{display:block;font-size:12px;font-weight:500}.family-proof small{display:block;font-size:11px;color:var(--muted);margin-top:3px}.hero-visual{position:relative;align-self:stretch;min-height:510px;background:#e8e0d5}.hero-visual>img{width:100%;height:100%;object-fit:cover;position:absolute;object-position:46% 50%}.hero-visual figcaption{position:absolute;bottom:0;left:0;right:0;padding:45px 27px 24px;color:white;background:linear-gradient(transparent,rgba(31,25,23,.65));display:grid;gap:6px}.hero-visual figcaption span{font-size:9px;letter-spacing:.15em}.hero-visual figcaption a{font-size:14px}.origin-stamp{position:absolute;right:20px;top:20px;background:#fbf8f3ed;backdrop-filter:blur(6px);width:126px;height:126px;border-radius:50%;display:flex;align-items:center;justify-content:center;flex-direction:column;color:var(--ink);border:1px solid #fff6}.origin-stamp span{font-size:7px;letter-spacing:.12em}.origin-stamp strong{font:italic 33px Georgia;margin:4px 0}.promises{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:21px 0}.promises p{text-align:center;font-size:12px;letter-spacing:.02em}.promises p+p{border-left:1px solid var(--line)}.promises span{font-family:Georgia;color:#987d86;font-size:13px;margin-right:14px}.collection{padding:85px 0 90px}.section-heading{display:flex;justify-content:space-between;gap:30px;align-items:end}.section-heading .eyebrow{margin-bottom:12px}.section-heading>p{font-size:13px;color:var(--muted);padding-bottom:5px}.category-tabs{display:flex;gap:28px;border-bottom:1px solid var(--line);margin:35px 0 28px}.category-tabs button{padding:12px 0;border:0;border-bottom:2px solid transparent;color:var(--muted);background:transparent;font-size:14px}.category-tabs button.selected{border-bottom-color:var(--ink);color:var(--ink)}.category-tabs span{font-size:10px;margin-left:7px;color:var(--muted)}.product-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:30px}.hair-grid{grid-template-columns:repeat(3,minmax(0,1fr))}.product-photo{position:relative;display:block;overflow:hidden;background:#eee8e1;aspect-ratio:1.45}.product-photo img{height:100%;width:100%;object-fit:cover;transition:transform .3s}.product-photo:hover img{transform:scale(1.03)}.made{position:absolute;z-index:1;left:17px;top:17px;font-size:8px;letter-spacing:.11em;background:#fbf8f3ed;padding:7px 10px;color:var(--ink)}.photo-link{position:absolute;right:16px;bottom:16px;background:#fbf8f3ed;padding:8px 13px;font-size:11px}.product-line{display:flex;justify-content:space-between;gap:16px;align-items:baseline;margin-top:18px}.price{white-space:nowrap;font-size:16px}.price s{font-size:12px;color:#817578;margin-left:6px}.product>p{font-size:12px;color:var(--muted);margin-top:6px}.hair-grid h3{font-size:16px}.hair-grid .product-line{flex-wrap:wrap;gap:4px}.story{background:var(--pale);padding:74px 0}.story-inner{display:grid;grid-template-columns:1.12fr 1fr;gap:70px;align-items:center}.story figure img{width:100%;aspect-ratio:1.4;object-fit:cover}.story figcaption{font-size:11px;color:var(--muted);margin-top:12px;letter-spacing:.03em}.story-copy .eyebrow{font-size:9px;margin-bottom:18px}.story-copy h2{margin-bottom:27px}.story-copy p:not(.eyebrow){font-size:14px;line-height:1.85;color:var(--muted);margin-bottom:14px}.signature{font:italic 25px Georgia;color:var(--ink);margin:25px 0}.details{padding:90px 0;display:grid;grid-template-columns:1fr 1.08fr;gap:70px}.details .eyebrow{margin-bottom:18px}.detail-list article{display:flex;gap:25px;border-bottom:1px solid var(--line);padding:0 0 25px;margin-bottom:25px}.detail-list article:last-child{margin-bottom:0}.detail-list article>span{color:#9b7c8c;font:italic 20px Georgia;padding-top:3px}.detail-list h3{margin-bottom:8px;color:var(--ink)}.detail-list p{font-size:13px;color:var(--muted);max-width:400px}.faq{border-top:1px solid var(--line);padding:55px 0 85px;display:grid;grid-template-columns:1fr 1.08fr;gap:70px}.faq .eyebrow{margin-bottom:14px}.faq>div>p:last-child{font-size:14px;color:var(--muted);margin-top:20px}details{border-bottom:1px solid var(--line);padding:17px 0}summary{cursor:pointer;font-size:14px;color:var(--ink);list-style:none;position:relative;padding-right:30px}summary::-webkit-details-marker{display:none}summary:after{content:'+';position:absolute;right:5px;font-size:20px;top:-6px}details[open] summary:after{content:'−'}details p{font-size:13px;color:var(--muted);padding:15px 20px 4px 0}details a{text-decoration:underline}.closing{text-align:center;background:var(--ink);padding:60px 24px}.closing .eyebrow{color:#d8c6d2;margin-bottom:18px}.closing h2{color:#fffaf3;font-size:clamp(34px,4vw,52px);margin-bottom:28px}.light{background:#fbf8f3;color:var(--ink)}footer{padding:48px 0 22px;display:grid;grid-template-columns:1.5fr 1fr 1fr;gap:30px}footer p{font-size:11px;color:var(--muted);max-width:260px;margin-top:12px}footer>div:not(:first-child){display:flex;flex-direction:column;gap:9px;padding-top:10px;font-size:12px}.preview-footer{grid-column:1/-1;border-top:1px solid var(--line);padding-top:20px;max-width:none;font-size:10px;opacity:.8}
@media(min-width:1500px){.hero{gap:80px}.hero-visual{min-height:560px}}
@media(max-width:1050px){.wrap{width:calc(100% - 64px)}.hero{gap:30px}.hero-visual{min-height:480px}.hero-actions{gap:16px}.hero h1{font-size:54px}.header nav{gap:24px}.story-inner,.details,.faq{gap:38px}.product-line{flex-wrap:wrap;gap:3px}.hair-grid{gap:18px}}
@media(max-width:720px){.wrap{width:calc(100% - 40px)}.preview{padding:8px 12px;flex-wrap:wrap;gap:5px;font-size:9px}.preview>div{gap:5px}.preview-note{display:none}.preview button{font-size:10px;padding:3px 7px}.preview a{font-size:9px;margin-left:8px}.announcement{font-size:9px;letter-spacing:.08em}.header{height:auto;min-height:92px;flex-wrap:wrap;gap:5px 20px;padding-top:15px;padding-bottom:14px}.logo{width:126px}.header nav{order:3;width:100%;justify-content:space-between;gap:15px;font-size:12px;padding-top:9px}.contact-link{font-size:11px;gap:10px}.hero{grid-template-columns:1fr;padding:28px 0;gap:28px}.hero h1{font-size:clamp(45px,10.6vw,70px);margin-bottom:20px}.eyebrow{font-size:9px;margin-bottom:16px}.intro{font-size:14px;line-height:1.8;max-width:480px}.hero-actions{margin-top:24px;gap:20px}.button{font-size:12px;min-height:48px;padding:13px 18px;gap:25px}.text-link{font-size:12px}.family-proof{margin-top:25px;padding-top:18px;max-width:none}.family-proof img{width:69px;height:49px}.hero-visual{min-height:0;aspect-ratio:1.1}.origin-stamp{width:105px;height:105px;top:14px;right:14px}.origin-stamp strong{font-size:29px}.origin-stamp span{font-size:6px}.hero-visual figcaption{padding:35px 20px 18px}.promises{padding:15px 0;gap:7px}.promises p{font-size:9px;line-height:1.5;padding:0 5px}.promises span{display:block;font-size:12px;margin:0 0 4px}.collection{padding:48px 0}.section-heading{display:block}.section-heading>p{margin-top:18px;font-size:12px}.section-heading>p br{display:none}h2{font-size:38px}.category-tabs{margin:22px 0;gap:25px}.product-grid,.hair-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:24px 14px}.product-photo{aspect-ratio:.85}.product-photo img{object-fit:cover}.made{font-size:6px;padding:5px;top:8px;left:8px;letter-spacing:.03em}.photo-link{font-size:9px;right:8px;bottom:8px;padding:5px 8px}.product-line,.hair-grid .product-line{display:block;margin-top:12px}.product h3,.hair-grid h3{font-size:14px}.price{display:block;font-size:14px;margin-top:4px}.price s{font-size:11px}.product>p{font-size:10px;line-height:1.5;margin-top:4px}.story{padding:35px 0 40px}.story-inner{grid-template-columns:1fr;gap:30px}.story figure img{aspect-ratio:1.5}.story-copy h2{margin-bottom:20px}.story-copy p:not(.eyebrow){font-size:13px}.details,.faq{grid-template-columns:1fr;gap:30px;padding:48px 0}.details h2 br{display:none}.detail-list article{gap:18px;padding-bottom:20px;margin-bottom:20px}.faq{padding-top:35px}.faq>div>p:last-child{margin-top:12px}.closing{padding:43px 20px}.closing h2{font-size:36px}footer{grid-template-columns:1fr 1fr;gap:22px;padding-top:33px}footer>div:first-child{grid-column:1/-1}footer p{max-width:none}.preview-footer{font-size:9px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}
/* Revision 02: familiar purple, calmer typography, complete visible collection. */
body{--ink:#58255f;--accent:#82358b;--pale:#f1e7f3;--muted:#655c66;background:#fcf9fc}
body[data-palette=cocoa]{--ink:#67436e;--accent:#875c90;--pale:#f3edf5;--muted:#695e6c}
.dot.plum{background:#82358b}.dot.cocoa{background:#a17caa}
.announcement{background:var(--ink);letter-spacing:.09em}
.hero{padding-top:28px;gap:44px}.hero-visual{min-height:420px}
.hero h1{font-size:clamp(36px,3.6vw,52px);line-height:1.16;letter-spacing:-.04em;max-width:570px}
.intro{font-size:15px;line-height:1.85}.hero .eyebrow{font-size:10px;letter-spacing:.16em}
h2{font-size:clamp(31px,3vw,43px)}
.collection{padding-top:60px;padding-bottom:64px}
.section-heading{margin-bottom:32px}.section-heading>p{max-width:380px}
.all-products{grid-template-columns:repeat(5,minmax(0,1fr));gap:20px}
.all-products .product-photo{aspect-ratio:1}.all-products .product-line{display:block;margin-top:14px}
.all-products h3{font-size:15px;line-height:1.5}.all-products .price{display:block;margin-top:5px;font-size:15px}
.all-products .product>p{font-size:11px;line-height:1.6}
.all-products .photo-link{font-size:10px;bottom:10px;right:10px;padding:6px 9px}
.story{padding:55px 0}.story-inner{grid-template-columns:.82fr 1.18fr;gap:65px}
.story figure img{aspect-ratio:.92;max-height:560px;object-position:center}
.story-copy blockquote{font:italic 21px/1.5 Georgia,serif;color:var(--ink);margin:24px 0 16px;padding-left:20px;border-left:2px solid #bb8cc3}
.story-copy .founder{font-size:12px!important}.story-copy .founder strong{font-weight:600}
.details{padding:60px 0}.details .button{margin-top:25px}.silk-copy p{font-size:15px;line-height:1.9;color:var(--muted);margin-bottom:16px}
.closing h2{font-size:clamp(30px,3.1vw,43px)}
.moments{padding:0 0 64px}.moments>.eyebrow{padding-top:30px;border-top:1px solid var(--line);margin-bottom:24px}.moments-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}.moments-grid figure>a{display:block;overflow:hidden;background:var(--pale)}.moments-grid img{width:100%;height:auto;aspect-ratio:4/5;object-fit:cover}.moments-grid figure:first-child img{object-position:center 35%}.moments-grid figure:last-child img{object-position:center}.moments-grid figcaption{padding-top:17px}.moments-grid h3{font:400 20px/1.4 Georgia,serif;color:var(--ink);margin-bottom:8px}.moments-grid figcaption a{font-size:12px;border-bottom:1px solid #b693be;padding-bottom:3px}.story figure img{aspect-ratio:1.5;height:auto;object-fit:contain;max-height:none}.story-inner{grid-template-columns:1fr 1.1fr;gap:50px}
@media(max-width:720px){.moments{padding-bottom:40px}.moments-grid{grid-template-columns:1fr;gap:30px}.moments-grid img{aspect-ratio:1.15;object-fit:contain;background:#f1e9f1}.moments-grid h3{font-size:21px}.moments-grid figcaption{padding-top:13px}.moments-grid figcaption a{display:inline-block;min-height:32px}.story-inner{grid-template-columns:1fr}.story figure img{aspect-ratio:1.5;object-fit:contain}}
@media(max-width:1050px){.all-products{grid-template-columns:repeat(3,minmax(0,1fr));gap:27px 20px}.hero h1{font-size:40px}.story-inner{gap:35px}}
@media(max-width:720px){.hero{gap:25px;padding-top:25px}.hero h1{font-size:36px}.hero h1 br{display:none}.hero h1 em:before{content:' '}.hero-visual{min-height:0;aspect-ratio:1.2}.intro{font-size:14px}.hero-actions{margin-top:22px}.all-products{grid-template-columns:repeat(2,minmax(0,1fr));gap:27px 14px}.all-products .product-photo{aspect-ratio:1}.all-products h3{font-size:14px}.all-products .product>p{font-size:11px}.section-heading>p{font-size:13px;margin-top:16px}.story-inner{grid-template-columns:1fr;gap:30px}.story figure img{aspect-ratio:1.25;max-height:350px;object-position:center 58%}.story{padding:35px 0}.story-copy blockquote{font-size:19px}.silk-copy p{font-size:14px}.collection,.details{padding-top:42px;padding-bottom:44px}}
/* Revision 04: child, founder, adult with distinct benefit copy. */
.benefit-grid img{aspect-ratio:4/5;object-fit:cover}.benefit-grid .founder-photo{overflow:hidden;background:var(--pale)}.benefit-grid .founder-photo img{object-fit:contain}.benefit-grid figure:first-child img{object-position:center}.benefit-grid figure:last-child img{object-position:38% center}.benefit-grid .audience{font-size:10px;letter-spacing:.13em;color:var(--accent);margin:0 0 9px}.benefit-grid figcaption>p:not(.audience){font-size:13px;line-height:1.8;color:var(--muted);margin:12px 0}.benefit-grid figcaption h3{font-size:24px;line-height:1.25;min-height:60px}.benefit-grid figcaption strong{color:var(--ink);font-weight:500}.benefit-grid .care-note{font-size:11px!important}.benefit-grid blockquote{font:italic 20px/1.5 Georgia,serif;color:var(--ink);margin:20px 0;padding:0}.benefit-grid figcaption>a{display:inline-block;margin-top:7px}.benefit-grid .founder-feature figcaption{padding:20px;background:var(--pale)}
@media(max-width:720px){.benefit-grid img{aspect-ratio:4/5;object-fit:cover}.benefit-grid .founder-photo img{object-fit:contain}.benefit-grid figcaption h3{min-height:0}.benefit-grid figcaption>p:not(.audience){font-size:14px}.benefit-grid{gap:36px}}
/* Revision 05: product-first editorial layout. */
body{background:#fcfaf8;--ink:#522859;--accent:#7b4785;--pale:#f0e9f2;--line:#ded5df;--muted:#69606c}
.wrap{max-width:1240px;width:calc(100% - 96px)}
.skip{position:absolute;top:-100px;left:16px;z-index:20;background:white;padding:12px}.skip:focus{top:12px}
.header{height:100px}.header nav{gap:28px;font-size:13px}.header nav a{padding:10px 0}.logo{width:145px}
.hero{grid-template-columns:.9fr 1.1fr;gap:62px;padding:20px 0 54px}.hero h1{font-size:clamp(35px,3.6vw,53px)}.hero .intro{max-width:420px;font-size:15px;line-height:1.8}
.hero-visual{height:480px;min-height:0;margin-bottom:0}.hero-visual>img{object-position:45% center}.hero-visual figcaption{padding:60px 24px 28px}
.hero-scrunchie{position:absolute;right:20px;top:24px;display:flex;align-items:center;gap:15px;max-width:260px;background:#fcfaf8f5;padding:9px 15px 9px 9px;box-shadow:0 8px 26px #25182814;color:var(--ink)}.hero-scrunchie img{width:76px;height:76px;object-fit:cover}.hero-scrunchie>span{font:18px/1.3 Georgia,serif}.hero-scrunchie small{display:block;font:10px/1.5 Arial;margin-top:6px}
.collection{padding-top:0;padding-bottom:84px}.collection-intro{border-block:1px solid var(--line);padding:22px 0;display:flex;justify-content:space-between;align-items:center;gap:20px}.collection-intro .eyebrow{margin:0}.collection-intro>p:last-child{font:italic 21px Georgia;color:var(--ink)}
.category-heading{display:flex;align-items:end;justify-content:space-between;gap:25px;padding:48px 0 26px}.category-number{display:block;font-size:10px;letter-spacing:.16em;color:var(--accent);margin-bottom:12px}.category-heading>p{color:var(--muted);font-size:13px}
.product-grid{gap:28px}.pillow-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.scrunchie-grid{grid-template-columns:repeat(3,minmax(0,1fr))}.product-photo{aspect-ratio:1.4}.scrunchie-grid .product-photo{aspect-ratio:1.2}.product-line{margin:18px 0 7px}.product h3{font:400 20px/1.4 Georgia,serif;color:var(--ink)}.price{font-size:17px;color:var(--ink)}.product>p{min-height:22px}.product-cta{display:flex;justify-content:space-between;align-items:center;border:1px solid #baa6bf;min-height:45px;margin-top:17px;padding:9px 15px;font-size:12px;color:var(--ink);transition:background .2s}.product-cta:hover{background:var(--pale);border-color:var(--ink)}
.scrunchie-intro{display:grid;grid-template-columns:150px 1fr;gap:28px;align-items:center;background:var(--pale);margin-bottom:28px;padding:0 35px 0 0}.scrunchie-intro img{height:150px;width:150px;object-fit:cover;object-position:center 55%}.scrunchie-intro p{font-size:14px;color:var(--muted);max-width:760px}
.moments{padding-bottom:76px}.benefit-grid{gap:28px}.benefit-grid figcaption{padding-top:22px}.benefit-grid h3{font-size:27px;min-height:70px}.benefit-grid .founder-feature figcaption{padding:24px}.founder-feature h3{min-height:0}.benefit-grid blockquote{font-size:22px}.benefit-grid figcaption>a{padding:9px 0}.benefit-grid .founder-photo img{object-fit:cover}
.story{padding:65px 0}.story-inner{grid-template-columns:1fr 1fr;gap:60px}.story-copy{display:flex;flex-direction:column;align-items:start}.story-copy .eyebrow{order:-3}.story-copy h2{order:-2}.story-copy .origin-copy{order:-1}.story-copy p:not(.eyebrow){font-size:13px;line-height:1.9}.story-copy .founder{margin:8px 0!important}
.faq{border-top:0;padding:76px 0;grid-template-columns:.85fr 1.15fr;gap:65px}summary{padding-block:6px}summary:after{top:0}
@media(max-width:1050px){.wrap{width:calc(100% - 56px)}.hero{gap:28px}.hero-visual{height:420px}.header nav{gap:17px}.header .contact-link{display:none}.product-line{display:block}.price{display:block;margin-top:7px}.story-inner{gap:32px}.benefit-grid{gap:20px}.benefit-grid h3{font-size:23px}.faq{gap:30px}.hero-scrunchie{right:12px;top:12px;gap:10px;padding-right:10px}.hero-scrunchie img{width:58px;height:58px}.hero-scrunchie>span{font-size:16px}}
@media(max-width:720px){.wrap{width:calc(100% - 36px)}.header{height:auto;min-height:102px;justify-content:center;gap:4px;padding:16px 0 12px}.logo{width:122px}.header nav{width:100%;justify-content:space-between;gap:8px;font-size:11px;padding-top:0}.header nav a{padding:6px 0}.hero{grid-template-columns:1fr;gap:20px;padding:20px 0 30px}.hero-copy{display:contents}.hero .eyebrow{margin:0;grid-row:1}.hero h1{font-size:clamp(33px,7.4vw,46px);margin:0;grid-row:2;max-width:560px}.hero-visual{grid-row:3;height:auto;aspect-ratio:1.32;margin:0}.hero .intro{grid-row:4;font-size:13px;line-height:1.8;max-width:550px}.hero-actions{grid-row:5;margin:0;gap:20px}.hero-scrunchie{top:12px;right:12px}.hero-scrunchie img{width:54px;height:54px}.hero-scrunchie>span{font-size:15px}.hero-scrunchie small{font-size:9px}.hero-visual figcaption{padding:40px 17px 17px}.hero-visual figcaption>span{font-size:8px}.hero-visual figcaption>a{font-size:12px}.collection{padding:0 0 46px}.collection-intro{display:block;padding:20px 0}.collection-intro>p:last-child{margin-top:8px;font-size:20px}.category-heading{padding:32px 0 20px;align-items:start;flex-direction:column;gap:12px}.category-heading .text-link{display:none}.category-number{font-size:9px;margin-bottom:9px}h2{font-size:32px}.product-grid{gap:26px 15px}.pillow-grid,.scrunchie-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.product-photo,.scrunchie-grid .product-photo{aspect-ratio:1}.product-line{margin-top:12px}.product h3{font-size:18px;line-height:1.35;min-height:49px}.price{font-size:16px;margin-top:6px}.product>p{font-size:11px;min-height:39px;line-height:1.65}.product-cta{font-size:11px;padding:9px 10px;margin-top:12px;min-height:44px}.scrunchie-intro{grid-template-columns:90px 1fr;gap:16px;padding:15px;margin-bottom:22px}.scrunchie-intro img{width:90px;height:130px;object-position:center}.scrunchie-intro p{font-size:12px;line-height:1.75}.moments{padding-bottom:45px}.moments>.eyebrow{padding-top:26px;font-size:9px}.benefit-grid{grid-template-columns:1fr;gap:35px}.benefit-grid img{aspect-ratio:1.15;object-position:center 36%}.benefit-grid .founder-photo img{aspect-ratio:1.1;object-position:center 30%}.benefit-grid figure:last-child img{object-position:38% center}.benefit-grid figcaption{padding-top:18px}.benefit-grid h3{font-size:26px;min-height:0}.benefit-grid figcaption>p:not(.audience){font-size:13px}.story{padding:36px 0}.story-inner{grid-template-columns:1fr;gap:28px}.story figure img{aspect-ratio:1.5;max-height:none}.story-copy h2 br{display:none}.story-copy h2{margin-bottom:20px}.faq{grid-template-columns:1fr;gap:20px;padding:44px 0}.faq h2 br{display:none}.faq>div>p:last-child{margin-top:13px}}
@media(max-width:370px){.header nav{font-size:10px}.hero-actions{gap:12px}.button{padding:12px;font-size:11px}.scrunchie-intro{grid-template-columns:1fr}.scrunchie-intro img{width:100%;height:140px}.product h3{font-size:16px}.hero-scrunchie img{width:42px;height:42px}.hero-scrunchie>span{font-size:13px}}


@media(max-width:720px){.benefit-grid .founder-photo img{aspect-ratio:4/5;max-height:440px;object-fit:contain;object-position:center}}
/* Unele 06 — ivory, plum and silk. */
body{background:#faf7f2;color:#45383e;--ink:#49253f;--accent:#805a7b;--pale:#eee5ed;--muted:#70616a;--line:#ded3d8;font-family:Arial,Helvetica,sans-serif}
.wrap{max-width:1320px;width:calc(100% - 112px)}
h1,h2,h3{font-family:Georgia,'Times New Roman',serif;font-weight:400}h1,h2{letter-spacing:-.045em}em{color:#825d7c}
.preview{background:#ece6e9;border-bottom:0;padding:7px 25px;font-size:9px}.preview-note{font-size:9px}.preview a{font-size:10px}
.header{height:108px;border-bottom:1px solid var(--line)}.logo{width:146px}.header nav{font-size:12px;gap:34px}.header nav a:hover{color:#a17897}.contact-link{font-size:11px}
.hero{grid-template-columns:.85fr 1.15fr;gap:65px;padding:54px 0 58px;align-items:center}.hero h1{font-size:clamp(35px,3.3vw,49px);line-height:1.17;letter-spacing:-.048em;margin-bottom:26px}.hero .eyebrow{font-size:9px;letter-spacing:.2em;margin-bottom:26px}.hero .intro{font-size:14px;line-height:1.95;max-width:355px}.hero-actions{gap:24px;margin-top:31px}.button{min-height:49px;padding:14px 23px;font-size:11px;letter-spacing:.025em}.text-link{font-size:11px;border-color:#b19bad;padding-bottom:7px}.primary{background:var(--ink)}
.hero-editorial{display:grid;grid-template-columns:1.65fr 1fr;align-items:start;gap:20px}.hero-editorial figure{min-width:0}.hero-editorial figure>a{display:block;background:#e9dfd9;overflow:hidden}.hero-editorial img{width:100%;object-fit:cover;transition:transform .6s}.hero-editorial a:hover img{transform:scale(1.025)}.hero-main-photo{padding-top:0}.hero-main-photo img{height:448px;object-position:43% center}.hero-detail-photo{padding-top:120px}.hero-detail-photo img{height:274px;object-position:50% 63%}.hero-editorial figcaption{padding:15px 0 0;display:grid;gap:6px}.hero-editorial figcaption span{font-size:8px;letter-spacing:.15em;color:var(--muted)}.hero-editorial figcaption a{font:17px/1.4 Georgia,serif;color:var(--ink)}
.collection-intro{border-bottom:0;border-top:1px solid var(--line);display:flex;flex-direction:column;justify-content:center;text-align:center;padding:43px 0 15px;gap:13px}.collection-intro .eyebrow{font-size:9px;letter-spacing:.21em}.collection-intro>p:nth-child(2){font:italic 36px/1.2 Georgia,serif;color:var(--ink);letter-spacing:-.035em}.collection-intro>span{font-size:12px;color:var(--muted)}
.category-heading{padding-top:48px;padding-bottom:25px}.category-number{font-size:9px;letter-spacing:.18em;margin-bottom:13px}.category-heading h2{font-size:35px}.category-heading>p{font:italic 21px Georgia,serif;color:var(--accent)}
.product-grid{gap:32px}.product-photo{aspect-ratio:1.38}.product-line{margin-top:21px}.product h3{font-size:22px}.price{font-size:15px}.price s{font-size:11px;color:#897b82}.product>p{font-size:11px;letter-spacing:.015em}.product-cta{border:0;border-bottom:1px solid #ba9fb3;padding:10px 0;min-height:44px;margin-top:9px;font-size:11px;max-width:175px}.product-cta:hover{background:transparent;border-color:var(--ink);color:var(--accent)}
.editorial-note{grid-template-columns:260px 1fr;gap:48px;background:transparent;margin:0 0 38px;padding:0;align-items:center}.editorial-note img{width:260px;height:220px;object-position:center 57%}.editorial-note>div{max-width:630px;padding-right:25px}.editorial-note .eyebrow{font-size:9px;letter-spacing:.18em;margin-bottom:16px}.editorial-note p:not(.eyebrow){font:19px/1.8 Georgia,serif;color:var(--muted)}.scrunchie-grid .product-photo{aspect-ratio:1.05}.collection{padding-bottom:82px}
.moments>.eyebrow{text-align:center;letter-spacing:.2em;padding-top:39px;margin-bottom:34px}.benefit-grid{gap:30px}.benefit-grid img{aspect-ratio:4/5}.benefit-grid .founder-feature figcaption{background:transparent;padding:23px 12px 0}.benefit-grid .founder-feature{background:linear-gradient(transparent 60%,#f0e7ef)}.benefit-grid .founder-feature figcaption{padding:23px 24px 26px}.benefit-grid .audience{font-size:9px;letter-spacing:.16em}.benefit-grid figcaption h3{font-size:25px;min-height:62px}.benefit-grid blockquote{font-size:23px;line-height:1.55;margin:14px 0 22px}.benefit-grid figcaption>p:not(.audience){font-size:12px;line-height:1.9}.benefit-grid figcaption>a{font-size:11px}.benefit-grid .care-note{font-size:10px!important}.moments{padding-bottom:80px}
.story{background:#eee5ed;padding:65px 0}.story-inner{grid-template-columns:1.08fr 1fr;gap:76px}.story-copy h2{font-size:43px}.story-copy p:not(.eyebrow){font-size:13px}.story-copy .origin-copy{font-size:14px!important}.faq{padding:80px 0;gap:80px}.faq h2{font-size:38px}summary{font-size:13px}.closing{padding:65px 25px;background:#49253f}.closing h2{font:italic 46px/1.2 Georgia,serif;letter-spacing:-.04em}.closing .eyebrow{font-size:9px;letter-spacing:.2em}.closing .light{background:#faf7f2}footer{padding-top:48px}
@media(min-width:1600px){.hero{gap:82px}.hero-main-photo img{height:485px}.hero-detail-photo img{height:300px}}
@media(max-width:1050px){.wrap{width:calc(100% - 60px)}.hero{gap:32px;grid-template-columns:.92fr 1.08fr}.hero-editorial{gap:13px}.hero-main-photo img{height:390px}.hero-detail-photo{padding-top:95px}.hero-detail-photo img{height:240px}.hero-editorial figcaption a{font-size:15px}.hero h1{font-size:38px}.header nav{gap:20px}.editorial-note{grid-template-columns:220px 1fr;gap:30px}.editorial-note img{width:220px}.editorial-note p:not(.eyebrow){font-size:17px}.story-inner{gap:38px}.benefit-grid{gap:20px}.benefit-grid figcaption h3{font-size:22px}.benefit-grid .founder-feature figcaption{padding-inline:17px}}
@media(max-width:720px){.wrap{width:calc(100% - 40px)}.preview{padding:9px 12px;flex-wrap:nowrap;font-size:8px}.preview-note{display:none}.preview a{font-size:9px}.header{height:auto;min-height:108px;padding-top:17px;padding-bottom:14px}.header .logo{width:126px}.header nav{font-size:11px;gap:8px;padding-top:8px}.hero{display:grid;grid-template-columns:1fr;gap:22px;padding:30px 0 36px}.hero-copy{display:contents}.hero .eyebrow{grid-row:1;margin:0;font-size:8px;letter-spacing:.18em}.hero h1{grid-row:2;font-size:36px;margin:0;max-width:500px;line-height:1.15}.hero-editorial{grid-row:3;grid-template-columns:1.6fr 1fr;gap:13px;margin-top:2px}.hero-main-photo img{height:270px;object-position:45% center}.hero-detail-photo{padding-top:60px}.hero-detail-photo img{height:178px;object-position:center 64%}.hero-editorial figcaption{padding-top:11px;gap:5px}.hero-editorial figcaption span{font-size:7px;letter-spacing:.08em}.hero-editorial figcaption a{font-size:14px}.hero .intro{grid-row:4;font-size:13px;max-width:none;line-height:1.85}.hero-actions{grid-row:5;margin:0;gap:20px}.button{font-size:11px;padding:13px 17px}.hero-actions .text-link{font-size:11px}.collection-intro{padding:30px 0 3px;gap:12px}.collection-intro>p:nth-child(2){font-size:31px;margin:0}.collection-intro>span{font-size:11px}.category-heading{padding:31px 0 21px;gap:13px}.category-heading h2{font-size:30px}.category-heading>p{font-size:20px}.product-grid{gap:27px 16px}.product-photo,.scrunchie-grid .product-photo{aspect-ratio:1}.product h3{font-size:18px;min-height:49px}.product-line{margin-top:13px}.product>p{font-size:10px;min-height:36px}.product-cta{font-size:11px;padding:10px 0;max-width:none}.price{font-size:15px}.editorial-note{grid-template-columns:110px 1fr;gap:19px;margin-bottom:25px;padding:0}.editorial-note img{width:110px;height:210px;object-position:center 60%}.editorial-note>div{padding:0}.editorial-note .eyebrow{font-size:8px;margin-bottom:9px}.editorial-note p:not(.eyebrow){font:14px/1.7 Georgia,serif}.collection{padding-bottom:45px}.moments>.eyebrow{font-size:8px;letter-spacing:.16em;padding-top:27px;margin-bottom:26px}.benefit-grid{gap:32px}.benefit-grid img{aspect-ratio:1.15}.benefit-grid .founder-photo img{aspect-ratio:4/5;max-height:440px;object-fit:contain}.benefit-grid figcaption h3{font-size:25px;min-height:0}.benefit-grid figcaption>p:not(.audience){font-size:13px}.benefit-grid .founder-feature figcaption{padding:24px}.benefit-grid blockquote{font-size:23px}.moments{padding-bottom:44px}.story{padding:36px 0}.story-inner{grid-template-columns:1fr;gap:30px}.story-copy h2{font-size:35px}.faq{padding:45px 0;gap:22px;grid-template-columns:1fr}.faq h2{font-size:32px}.closing{padding:44px 20px}.closing h2{font-size:38px}footer{padding-top:33px}}
@media(max-width:370px){.wrap{width:calc(100% - 32px)}.header nav{font-size:10px}.hero h1{font-size:32px}.hero-main-photo img{height:232px}.hero-detail-photo{padding-top:48px}.hero-detail-photo img{height:151px}.hero-editorial figcaption a{font-size:12px}.hero-actions{gap:14px}.hero-actions .button{padding-inline:13px;font-size:10px}.hero-actions .text-link{font-size:10px}.editorial-note{grid-template-columns:95px 1fr;gap:16px}.editorial-note img{width:95px;height:245px}.editorial-note p:not(.eyebrow){font-size:13px}.product h3{font-size:16px}.preview{font-size:7px}}


/* Revision 07: balanced, aligned hero photography. */
.hero-editorial{grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;align-items:start}
.hero-editorial .hero-main-photo,.hero-editorial .hero-detail-photo{padding-top:0}
.hero-editorial figure>a{aspect-ratio:3/4}
.hero-editorial .hero-main-photo img,.hero-editorial .hero-detail-photo img{height:100%;width:100%;aspect-ratio:3/4;object-fit:cover}
.hero-editorial .hero-main-photo img{object-position:46% center}
.hero-editorial .hero-detail-photo img{object-position:50% 62%}
.hero-editorial figcaption{padding-top:16px}
@media(max-width:720px){.hero-editorial{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}.hero-editorial figcaption{padding-top:12px}.hero-editorial figcaption a{font-size:14px}}
@media(max-width:370px){.hero-editorial{gap:10px}.hero-editorial figcaption a{font-size:12px}}

/* Distinct product photograph in hero; founder hands retained below. */
.hero-editorial .hero-detail-photo img{object-position:center 78%;transform:scale(1.3);transform-origin:center 75%}.hero-editorial .hero-detail-photo a:hover img{transform:scale(1.33)}

/* Revision 09: distinguish children's Barbie collection from adult products. */
.audience-links{display:flex;gap:28px;border-bottom:1px solid var(--line);padding:0 0 22px;margin-bottom:36px;font-size:12px;color:var(--ink)}.audience-links a{padding:10px 0;border-bottom:1px solid #b59aae}
.scrunchie-audience{scroll-margin-top:25px}.audience-heading{max-width:720px;margin-bottom:28px}.audience-heading .eyebrow{margin-bottom:12px}.audience-heading h3{font:32px/1.25 Georgia,serif;color:var(--ink);margin-bottom:15px}.audience-heading>p:last-child{font-size:14px;color:var(--muted);line-height:1.85}.audience-heading strong{font-weight:500;color:var(--ink)}
.kids-products,.adult-products{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:32px}.kids-products .product-photo,.adult-products .product-photo{aspect-ratio:1.25}.barbie-story img{width:100%;aspect-ratio:1.25;object-fit:cover;object-position:center 64%}.barbie-story figcaption{font-size:12px;color:var(--muted);padding-top:16px}.kids-products .product-cta{max-width:240px}.adult-collection{border-top:1px solid var(--line);margin-top:48px;padding-top:40px}
@media(max-width:720px){.audience-links{gap:18px;font-size:11px;align-items:start;margin-bottom:27px}.audience-heading h3{font-size:27px}.audience-heading>p:last-child{font-size:13px}.kids-products{grid-template-columns:1fr;gap:23px}.kids-products .product{max-width:none}.kids-products .product-photo{aspect-ratio:1.3}.kids-products .product h3{min-height:0}.kids-products .product>p{min-height:0}.kids-products .product-line{display:flex;align-items:start;gap:12px}.kids-products .price{white-space:nowrap;margin-top:0}.barbie-story img{aspect-ratio:1.5}.adult-products{gap:16px}.adult-products .product-photo{aspect-ratio:1}.adult-collection{margin-top:36px;padding-top:30px}.hero-editorial figcaption span{line-height:1.6;min-height:23px}}

/* Main collection in the hero, Barbie remains in its own collection. */
.hero-editorial .hero-detail-photo img{object-position:center;transform:none;transform-origin:center}.hero-editorial .hero-detail-photo a:hover img{transform:scale(1.025)}

/* New wordmark concept, preview only. */
.header .logo,footer .logo{width:164px;height:auto}@media(max-width:720px){.header .logo,footer .logo{width:140px;height:auto}}

/* Original logo palette: lettering #9F3D95, outline #712773, blush #ECC5D9. */
body{--ink:#712773;--accent:#9F3D95;--pale:#f4eaf2;--line:#dfd2dd;--muted:#695c68}
em{color:var(--accent)}.primary{background:#9F3D95;color:#fff}.primary:hover{background:#712773}.hero .eyebrow,.category-number,.audience,.eyebrow{color:#9F3D95}.story{background:#f4eaf2}.closing{background:#712773}.closing .eyebrow{color:#f1ddec}.closing h2{color:#fffaf7}.benefit-grid .founder-feature{background:linear-gradient(transparent 60%,#f4eaf2)}a:focus-visible,button:focus-visible,summary:focus-visible{outline-color:#9F3D95}
.silk-journal{padding:65px 0 75px;border-top:1px solid var(--line)}.silk-journal-heading{display:flex;justify-content:space-between;align-items:end;gap:30px;margin-bottom:35px}.silk-journal-heading h2{font-size:44px}.silk-journal-heading>p{font-size:14px;color:var(--muted);line-height:1.8}.silk-journal-heading .eyebrow{margin-bottom:12px}.silk-journal-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:35px}.silk-journal-grid article{border-top:1px solid var(--line);padding-top:22px}.journal-number{display:block;color:#712773;font-size:10px;letter-spacing:.12em;margin-bottom:16px}.silk-journal-grid h3{font:26px/1.25 Georgia,serif;color:#712773;margin:0 0 16px}.silk-journal-grid h3 a{display:block;text-decoration:none}.silk-journal-grid h3 a:hover{text-decoration:underline;text-underline-offset:5px}.silk-journal-grid article>p{font-size:14px;line-height:1.8;color:var(--muted)}.journal-all{display:inline-block;margin-top:30px;min-height:44px;padding:10px 0}
@media(max-width:720px){.silk-journal{padding:38px 0 42px}.silk-journal-heading{display:block;margin-bottom:25px}.silk-journal-heading h2{font-size:34px}.silk-journal-heading>p{margin-top:16px}.silk-journal-heading br{display:none}.silk-journal-grid{grid-template-columns:1fr;gap:26px}.silk-journal-grid h3{font-size:25px}.silk-journal-grid article>p{font-size:14px}.journal-number{margin-bottom:12px}}

.breadcrumbs{display:flex;gap:13px;font-size:11px;color:var(--muted);padding:28px 0}.breadcrumbs a:hover{text-decoration:underline}.product-layout{display:grid;grid-template-columns:1.05fr 1fr;gap:72px;padding:8px 0 68px;align-items:start}.main-photo{display:block;position:relative;border:0;padding:0;background:#ede5df;width:100%;cursor:zoom-in}.main-photo>img{width:100%;aspect-ratio:1;object-fit:cover}.main-photo>span{position:absolute;bottom:16px;right:16px;background:#faf7f2ed;padding:8px 12px;font-size:10px;color:var(--ink)}.thumbnails{display:flex;gap:12px;margin-top:16px}.thumbnail{width:76px;height:76px;padding:3px;border:1px solid transparent;background:transparent}.thumbnail.selected{border-color:var(--ink)}.thumbnail img{width:100%;height:100%;object-fit:cover}.gallery-note{font-size:11px;color:var(--muted);margin-top:13px}.purchase-info{padding-top:9px}.purchase-info>.eyebrow{text-transform:uppercase;font-size:9px;letter-spacing:.17em;margin-bottom:18px}.purchase-info h1{font-size:clamp(32px,3.1vw,45px);line-height:1.15;margin-bottom:21px}.product-lead{font:italic 21px/1.5 Georgia,serif;color:var(--accent);text-transform:none;margin-bottom:15px}.purchase-intro{font-size:14px;color:var(--muted);line-height:1.85}.purchase-price{font-size:26px;color:var(--ink);margin:24px 0 20px}.purchase-price s{font-size:15px;color:#8b7c85;margin-left:12px}.variant-picker{font-size:12px;margin-bottom:25px}.variant-picker>div{display:flex;gap:12px;margin-top:10px}.variant{border:1px solid var(--line);display:flex;align-items:center;gap:9px;padding:9px 16px;min-height:44px}.variant[aria-current]{border-color:var(--ink)}.variant i{display:block;width:15px;height:15px;border-radius:50%}.product-facts{margin:0 0 25px;font-size:12px;border-top:1px solid var(--line)}.product-facts>div{display:flex;justify-content:space-between;gap:18px;border-bottom:1px solid var(--line);padding:10px 0}.product-facts dt{color:var(--muted)}.product-facts dd{margin:0;text-align:right;color:var(--ink)}.purchase-button{width:100%;min-height:52px;font-size:13px}.purchase-note{font-size:11px;color:var(--muted);margin:11px 0 15px;line-height:1.65}.product-question{display:inline-block;padding:9px 0;font-size:12px;border-bottom:1px solid var(--line)}.product-details{display:grid;grid-template-columns:1fr 1fr;gap:72px;padding:48px 0 64px;border-top:1px solid var(--line)}.product-details h2{font-size:35px;margin-bottom:20px}.product-details>div>p:last-child{font-size:14px;color:var(--muted);line-height:1.9;max-width:470px}.product-details .eyebrow{margin-bottom:14px}.related{border-top:1px solid var(--line);padding:40px 0 60px}.related h2{font-size:32px;margin-bottom:25px}.related>div{max-width:380px}.related img{width:100%;aspect-ratio:1.3;object-fit:cover}.related span{display:block;font:21px Georgia;color:var(--ink);margin:17px 0 10px}.related small{font-size:14px}.related-text{border-top:1px solid var(--line);padding:42px 0 55px}.related-text h2{font-size:33px;margin:15px 0}.product-page footer{border-top:1px solid var(--line)}.photo-dialog{border:0;padding:50px 15px 15px;max-width:94vw;max-height:94vh;background:#faf7f2}.photo-dialog::backdrop{background:#251720c9}.photo-dialog img{max-height:80vh;max-width:85vw;width:auto;object-fit:contain}.close-photo{position:absolute;top:8px;right:15px;border:0;background:transparent;min-height:36px;padding:5px 12px;font-size:13px;color:var(--ink)}
@media(max-width:1050px){.product-layout,.product-details{gap:35px}.purchase-info h1{font-size:35px}}
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